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Recent posts from the Marketing Best Practices blog
#3: B2B Buyer Journey – 7 things every CEO should know about marketing
This third blog post of the “7 things a CEO needs to know about marketing” series focuses on the B2B buyer journey. You may believe your company sells stuff to the market – like your products or services, however, that is your seller view [...]
#2: Not all marketing is the same – 7 things every CEO should know about marketing
Many CEOs tell me about marketing companies that call or email them to sell automated nurture, or paid search, or SEO, or other services that they assure the CEO is what works. There are certainly some marketing tactics that one might consider fundamental to [...]
#1 The Ante – The 7 things every CEO should know about marketing
The Marketing Ante What do you, as a CEO, need to know about marketing? If you have a marketing professional in a leadership role on your team, you might initially think you don’t need to know that much. Of course, how do you know [...]